The American Academy of Pediatric Dentistry: The Big Authority on little teeth
Jennifer Howson-Jones2013-10-10T20:08:11+00:00The American Academy of Pediatric Dentistry (AAPD), the recognized leader in children’s oral health, today unveiled its new tagline, "America’s Pediatric Dentists, The Big Authority on Little Teeth," targeted to the lay public. This new consumer branding campaign is an effort to better connect with parents and caregivers and educate them on the critical need for early check-ups and regular oral care for children. **Tooth decay is the number one chronic infectious disease among children in the United States (and Canada!), affecting 42 percent of children aged 2 to 11 years. Furthermore, according to the Centers for Disease Control and Prevention, [...]